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July 12 2016
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Hyundai Launches Happy Move Campaign In India For The Second Time

Hyundai India’s CSR initiative ‘Happy Move – Save Our Heritage’ is into its second phase in India and will involve maintenance activities at 4 of Delhi’s heritage monuments and conduct School Contact Programme at 4 DTEA Sr. Sec. Schools.

 

Under this campaign, Hyundai will be conducting awareness drive with over 100 Happy Move Global Youth volunteers, of which 80 belong to S. Korea and 24 from India. The heritage spots that will be looked after will be the Jantar Mantar, Qutab Minar, Old Fort and Hauz Khaz. Hyundai has associated with Archaeological Survey of India for to accomplish this initiative.

 

Under the School Contact Programme, the volunteers plan to conduct premises cleaning, school wall designing, maintenance of gardens and design competitions.

 

Comments 

 

Rakesh Srivastava Sr. VP - Sales & Marketing, Hyundai Motor India Ltd.

 

“Hyundai in partnership with the Archaeological Survey of India is leading to make an on-ground impact in thinking and generating importance for our rich heritage. This association for ‘Save Our Heritage’ campaign will help us to reach out to masses on the significance of our heritage. We believe heritage is a universal asset that influences and inspires people of all ages and backgrounds. ‘Happy Move’ is a step to ‘Save Our Heritage’ by sensitizing the people to understand the value of our heritage in our lives for which, we are conducting maintenance and awareness programs at four heritage sites of national significance.”

 

Archaeological Survey of India (ASI) official

 

“We are happy to associate with Hyundai Motor India for this noble cause of preserving heritage monuments. Earlier this year, the activity was conducted at 4 monuments and we are positive that such initiatives will bring the change in public outlook towards heritage. We believe, there is an immediate need to create awareness at different intervals amongst people to make them understand the value of heritage”.

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